Making a million of them is something else altogether. Anyone can make one hundred of something. 'We had to figure out how to build iPhones in mass quantity,' said Bob Borchers, Apple's then head of iPhone product marketing. They only made it to the iPhone January unveiling because an Apple executive had flown to Asia and flown back with them as carry-on luggage. And those prototypes were so fragile they couldn't withstand ordinary shipping from Apple's Asian factories, let alone daily use. In truth, all Apple had was a few dozen dozen prototypes. It may have looked like Jobs already had zillions of iPhones ready for sale. And the iPhone team knew they were going to need every hour between early January and that immovable on-sale date. Consumers would expect it to work as flawlessly as Jobs made them look onstage. But sleight of hand wouldn't cut it when the iPhone actually went on sale June 29. He'd taken a barely working iPhone prototype and, with some engineering sleight of hand, made millions want to buy one right away. Everyone agreed that Steve Jobs's iPhone demo back in January 2007 had been flawless-remarkable even.

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